Marketing

Tristan Kromer on ‘User Experience as Customer Development’.

On August 19th, 2011, at the Bootstrappers Breakfast in San Francisco (8 am , Sandbox Suites,567 Sutter St, SF), Tristan Kromer will discuss: Using personas to accelerate and improve the Customer Development process Deploying information radiators to facilitate company learning Tristan Kromer has spent 16 years in marketing, product development, business development, IT security, music, …

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How to nominate a business for a Minneapolis / St. Paul Business Journal award

Winning awards can bring visibility to your business and help you win and retain clients.  So begin by looking for award programs that recognizing excellence in your field. Here is one source to sign up for to receive an e-mail notification when Minneapolis / St. Paul Business Journal launch the nomination process for their awards. …

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Mark Florant on “Business Development for Startups” July 20

You’ve started your business, now what? — How well do you understand the market you are in? Mark Florant, will discuss a number of key issues you should be thinking about: Understanding the size of your market: current key players/competitors, and customers. Selling into your market: decision makers—who are they, targeting different exec. levels/areas within …

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Bootstrappers Breakfast Notes San Francisco April 7, 2010

I moderated last week’s meetup of Bootstrappers’ Breakfast at Boudin Bakery in Embarcadero 4, and once again we had a great meeting.  Attendees brought a very diverse background.  Software developers, social media gurus, marketing and business consultants, and lawyers all came armed with unique perspectives as attendees took turns introducing themselves, their businesses, and their …

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Full House for Massimo Paolini in Sunnyvale Tomorrow

If you haven’t registered yet please don’t drop in without one tomorrow, we are full. Massimo Paolini will get our morning discussion rolling by talking about the importance of Web Analytics. What is Web Analytics? What benefits are gained from Web Analytics? A practical example of how Web Analytics work. We will post a summary of …

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Bill Joos on Perfecting Your Positioning and Your Pitch

I mentioned Bill Joos this morning, he is a great coach for sales, investor presentations, and product positioning–all questions that come up either as you are trying to gain a foothold in a market or have developed a business that now can benefit from outside investment for revenue acceleration. I followed up with an individual …

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