I mentioned Bill Joos this morning, he is a great coach for sales, investor presentations, and product positioning–all questions that come up either as you are trying to gain a foothold in a market or have developed a business that now can benefit from outside investment for revenue acceleration. I followed up with an individual E-mail to the person who had asked, but I realize I should share these pointers to some of Bill’s better articles, blog posts, etc..
His firm–Go To Market Consulting–has a website at http://www.gotomarketconsulting.com/ that currently resolves to his great but short-lived blog that I hope he picks up again at some point: “Bill Joos’ Tips from the Trenches”
Here are three other very useful articles:
- Perfect Positioning, a Morning with Bill Joos by Pablo Bertorello
Covers Bill Joos formula for positioning a high tech product (improved/expanded from Geoffrey Moore’s outline in Crossing the Chasm)
- Perfecting Your Pitch by John Hoult Wed Dec 19, 2007 in Fast Company offers a excellent overview of Joos’ positioning and presentation methodology
- Bill used to work at Garage.com and they still have a version of his “Perfecting Your Pitch”