On June 19th, Shelly Gordon, from G2 Communications Inc., will share her insights on the ‘How to turn my problem solving idea into a remarkable story.’
Great PR is about developing great stories of influence that journalists, bloggers, etc. want to write about and your market wants to read/view/listen to. Bring your questions on:
- How to approach journalists & bloggers
- Crafting your story
Location: CoCo Restaurant 1206 Oakmead Parkway Sunnyvale, CA
Time: 7.30 am
Date: June 19, 2012
Come prepared to tell us a story about your fledgling idea; product; solution to a problem; or new service. Rather than simply describe your new business venture; tell us a story. Remember composition 101? Every story has these basic elements:
- Point of View
Example: Once upon a time people could only call people from a phone connected to a jack and an outlet in the wall (theme: plain old telephones). One day Bob (character) was driving to a meeting with a new client. It was a multi-million dollar deal (plot). Suddenly his trip down 101N came to a screeching halt due to a triple car pile-up 4 miles down the road (conflict/drama). Bob was reduced to a weeping pile of protoplasm. During the 3 hrs he was trapped in his car, Bob got out his notepad and said, this has got to change. I need to be able to reach clients, especially during an emergency, when I’m away from my phone (point of view/new idea out of the conflict). That’s when Bob created the idea for a car phone… and the rest is history (happy ending!).
See if you can turn your problem solving idea into a story and come to the next Bootstrappers Breakfast meeting and share it with us.
About Shelly Gordon, G2 Communications Inc
Public relations leader Shelly Gordon creates innovative PR and social media programs for health care organizations and small to mid-sized B2B companies in the San Francisco Bay Area and across the U.S. Going beyond launching products or writing press releases, Gordon generates media coverage and builds trust in the marketplace for her clients by positioning them as credible leaders in the forefront of social media conversations that make a difference in people’s lives – and the bottom line. On top of her 20+ years of PR experience, Gordon also brings to her work a warm sense of humor honed as a solo performer and leader of laughter workshops.