March 2013 Roundup for Silicon Valley

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Here is the recap for February and roundup of March 2013 events

Palo Alto Fri-Feb-1 Recap: Founders targeting home security using an appliance with advanced video capabilities, a service for end of life planning, a venture development / outsourced tech co-founder service, a service that provides scientific writing support for academic and industrial white papers and journal articles, and a mobile/tablet application for field service and itinerant employees.

Sunnyvale Tue-Feb-19 Recap: Great conversation that covered defining your MVP, how to leverage Lean Startup principles for bootstrappers, building a two sided market, evaluating co-founders, and early stage turnarounds.

Mountain View Fri-Feb-22 Recap: Interesting mix of topics: how to evaluate and select an accelerator or incubator program, launching and branding a virtual admin service based in Silicon Valley, how to hire a salesperson who can close deals, using a Meetup as a vehicle for early market exploration, lead scoring and nurturing models and techniques, incorporating audio and podcasting into your content strategy, how to tell when to leave your “day job” and work full time on your startup.

Great Demo! Workshop March 6-7 2013 at MoorPark Hotel in San Jose: Peter Cohan (The Second Derivative, Great Demo! Blog) helps software organizations improve their sales and marketing results with better product demos. The bulk of his experience is with complex, enterprise software and strategic systems sold to a variety of vertical markets.  He has enjoyed roles in technical and product marketing, marketing management, sales and sales management, and senior management. This is an interactive workshop geared especially for B2B software demos: Bring a laptop and copy of your demo and be prepared to present it — we’ll help you turn it into a surprisingly compelling demo.

Pricing For Entrepreneurs Workshop Mar-30 at Plug & Play in Sunnyvale: Mark Stiving is a serial entrepreneur and a pricing expert ( ) who is offering a one day workshop on “Pricing for Entrepreneurs” that will address a number of pricing questions that come up regularly at Bootstrapper Breakfasts:

  • How Customers Think About Price And Value
  • Value Based Pricing vs. Cost Based Pricing
  • Pricing Strategy vs. Product Strategy vs. Corporate Strategy
  • Price Segmentation vs. Market Segmentation

When:  Saturday, March 30 from 9:00 am to 5:00 pm.
Where:  Plug and Play – 440 N. Wolfe Road, Sunnyvale, CA 94085
Sign-up: (Cost $1,000 use  “Bootstrapper” for 25% discount)

March Breakfasts in Silicon Valley

“It’s funny: I always imagined when I was a kid that adults had some kind of inner toolbox full of shiny tools: the saw of discernment, the hammer of wisdom, the sandpaper of patience. But then when I grew up I found that life handed you these rusty bent old tools–friendships, prayer, conscience, honesty–and said ‘do the best you can with these, they will have to do’. And mostly, against all odds, they do.”
Anne LamottTraveling Mercies: Some Thoughts on Faith

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