When do you need a trademark?
A good brand is one of the strongest competitive advantages a company can have. While most bootstrappers won’t develop the cache of Nike’s swoosh logo, the ability to convey your product or service at an instance to potential customers is invaluable. Trademarks are one of the legal ways to protect your brand and build that competitive advantage.
For bootstrappers, knowing when to trademark and how to do it affordably is a common question. Thursday August 26th at 7:30 AM, Mr. Pete Tormey will present a short introduction about trademarks and provide a framework for working them into a startup business plan. Mr. Tormey is a former bootstrapper and is now a patent attorney practicing in the San Francisco Bay area.